Executive Team
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Chairperson
Eoin Barry - ARV Excellence
Eoin Barry is Chairperson of the Operational Excellence Association of Ireland. A Six Sigma Black Belt since 1996 and a TBM-trained Kaizen Team Leader since 1997, he has over 25 years’ experience across service and manufacturing sectors, partnering with blue-chip multinationals and SMEs.
Alongside his role at the OEAI, Eoin continues to work as a trainer, workshop facilitator and coach through his practice, ARV Excellence, where he helps organisations engage employees and systematically improve productivity.
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Secretary
Brian "Bob" O'Brien - 3SIXTY
Bob is co-founder of 3SIXTY, a management consultancy that partners with ambitious Irish companies to help them grow. His work centres on strategy development and helping organisations build sales capability, strengthening commercial teams as a driver of growth. He also has significant experience in designing multi-year training and development programmes for clients, in partnership with state agencies including Enterprise Ireland and IDA Ireland. Prior to founding 3SIXTY, Bob co-founded and grew an outsourced Customer Operations business in Poland, gaining first-hand experience of international growth.
As Secretary and Steering Committee Member of the Operational Excellence Association of Ireland, Bob is committed to advancing the Association’s mission of building stronger, more competitive businesses through excellence in strategy, operations, and leadership.
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Vice Chairperson
Paul Duffin - Pembroke Alliance
A Qualified Accountant (CIMA) and Lean Facilitator, with over 25 years of experience working with both Multinational companies and SMEs across a wide range of sectors. Trained to LEAN Sigma Green belt level, Paul applies both the principles of lean and Accounting to add value to businesses, by providing insightful data to enhance better decision-making about the business's future.
Paul’s passion is to drive efficiencies and eliminate waste, to help businesses automate, streamline and improve their systems, processes, and profits, whilst training and developing people along the way.
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Treasurer
Pamela Walsh - Monarch Business Solutions
A Fellow Chartered Accountant (FCA), Lean Six Sigma Green Belt, and qualified Project Manager with a strong background in commercial finance, operational performance, and systems optimisation. She leads a consultancy that works with service-based businesses to drive efficiency, improve decision-making, and build scalable operations. Known for her structured, data-led approach, Pamela integrates automation and technology to streamline processes and reduce complexity.
As Treasurer, she brings strategic financial oversight, a systems mindset, and a focus on ensuring the association is built on solid foundations with the capacity to scale its impact.
Our Working Groups
Our Working Groups bring members together around key topics and areas of focus within the Association. Each group provides a space for collaboration, knowledge sharing, and collective problem-solving among members who share common interests or expertise.
These groups play an important role in shaping the direction and priorities of the Association. They help identify emerging trends, develop best practices, and provide valuable insights that inform our initiatives, events, and advocacy efforts.
Joining a Working Group offers members the opportunity to contribute their experience, share their perspective, and have a voice in the conversations that influence our community and industry. It’s also a chance to connect with peers, learn from others, and help drive meaningful impact within the Association. If you are interested in contributing please contact: opexassirl@gmail.com
Working Group Chairpersons
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Marketing
Martina Murphy - Lean Teams
The purpose of the Marketing Working Group is to promote OEAI’s mission to enhance the awareness and understanding of the value of Operational Excellence practice, learning, and collaboration.
We aim to strengthen the Association’s visibility and reputation through clear, consistent messaging, branding, and expanding our digital presence.
We seek to highlight member achievements and best practices to showcase the value of Operational Excellence across all sectors.
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Knowledge Sharing
Paul Duffin - Pembroke Alliance
We focus on capturing, curating, and disseminating best practice in Operational Excellence across sectors in Ireland. Our aim is to provide OEAI members with practical insights, case studies, and tools that help them deliver greater impact in their own organisations and client work. OEAI is a learning organisation, this group is focused on the development of its members.
Through structured knowledge-sharing sessions, guidance papers, and peer-to-peer exchanges, we create opportunities for members to learn from real-world experience and to contribute their expertise back into the community.
By fostering collaboration across industries and disciplines, we ensure that OEAI continues to drive innovation, spread best practice, and support the wider adoption of continuous improvement methods throughout Ireland.
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Voice of Customer
Ken Colville - Evota
We are focused on identifying and engaging with key stakeholders in industry and policy development. Listen to and understand what our stakeholders are trying to achieve, what they need from service providers and communicate an OEAI value proposition that is customised to the unique needs of each stakeholder group and contributes to achieving the broader objectives of OEAI.
We aim to forge relationships between the OEAI and key stakeholders to ensure OEAI is aligned to business needs and is in a position to influence policy makers to ensure that Operational Excellence is central to economic policy.
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Governance
Eoin Barry - ARV Excellence
The Governance Committee works collaboratively to draft, review, and refine the Association’s core documents.
Its focus is on ensuring clarity, consistency, and shared understanding across all OEAI policies and frameworks.
We are currently recruiting contributors to this working group, if you are interested please email opexassirl@gmail.com